Key Learning Outcomes
By the end of this module, you will be able to:
- Understand today’s challenge: communicating and influencing others in the digital age
- Learn how to define and create a differentiated value proposition to a target customer profile
Roadmap
- The Challenges and the Relevance of Value Proposition
- Right side of Value Proposition Canvas (VPC) template: The Customer Segment Profile
- Application Exercise: Map Your Customer Profiles
- Left side of VPC template: The Value Proposition Map
- Application Exercises: Complete the VPC Template & Personal Action Plan
Not Enrolled
Module Includes
- 6 Lessons
- 1 Quiz
- Module Certificate
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