1: Defining Your Value Proposition

Key Learning Outcomes

By the end of this module, you will be able to:

1. Understand today’s challenge: communicating and influencing others in the digital age
2. Learn how to define and create a differentiated value proposition to a target customer profile

Roadmap

• The Challenge in Today’s Digital Age
• Understanding Customer Profile
• Understanding Value Proposition
• The Value Map
• The Value Proposition Canvas